Big Idea

Big Idea: With round the clock rolling content, the Portmans website arms girls with all the fashion knowledge they need to get on top. From fashion films to unique content such as a weekly Style Guide, the site is the ultimate destination for girls going places. A major part of our brand reinvigoration strategy in 2010, Jane also provides fashion content for the site on a weekly basis ensuring their pixels are always looking pretty and polished.

Bang: Portmans now has over 200,000 online members and the new digital flagship store is quickly rocketing towards becoming the number 1 performing Portmans store in the country. Fast fashion at it’s best.